SAAS PLATFORM FOR GAME MARKETING
TURN
ACHIEVEMENTS
INTO GROWTH
The SaaS Platform That Gamifies Your Customer Journey
TURN
THE CHALLENGE
The Problem
Indie devs and publishers need a marketing tool that's affordable, viral, and built for gamers.
1
Budgets Are Tight
Indie devs can't compete with AAA ad spend. Every marketing dollar must deliver measurable ROI.
2
Discoverability Crisis
14,000+ games launch on Steam yearly. Standing out is nearly impossible without a viral marketing strategy.
3
Engagement Drops Off
Traditional marketing creates awareness but not sustained community engagement or word-of-mouth growth.
Indie devs and publishers need a marketing tool that's affordable, viral, and built for gamers.
MARKET SIZE
The Opportunity
132M+
MONTHLY ACTIVE STEAM USERS
20,000+
NEW GAMES ON STEAM PER YEAR
4.6B+
ACHIEVEMENTS UNLOCKED ON STEAM
Steam achievements are a massive, untapped engagement layer. Every game has them, every player earns them – but nobody is using them for marketing.
ACHIEVO turns this existing behavior into a powerful, cost-effective marketing engine.
THE SOLUTION
Introducing ACHIEVO
A SaaS platform that leverages the Steam Achievements API on top of other engagement sources to create viral marketing campaigns for games – rewarding players with real rewards for completing challenges, while turning every participant into a marketing multiplier across the full customer journey.
🎮 Pre-Launch Hype
🚀 Post-Launch Growth
🔥 Viral Campaigns
TURN ACHIEVEMENTS INTO MARKETING POWER
PROCESS
How It Works
Three simple steps to launch your campaign
1
Set up Campaign
Campaign pages auto-generate from your Steam store data: Artwork, Descriptions and More.
2
Define Challenges
Configure achievement challenges, community goals, friend invites and rewards. Mix and match freely.
3
Launch & Grow
Players join, complete challenges, earn rewards and invite friends. Watch your community grow.
No coding requiredCampaign live in minutesFully automated
GROWTH ENGINE
The Multiplier Loop
How every player becomes a marketing multiplier. ACHIEVO isn't just a community tool — it's a visibility and growth machine that compounds with every new participant.
MULTIPLIER
LOOP
LOOP
01Player Joins
02Completes Challenges
03Invites Friends
04Friends Join & Repeat
05Community Grows
06Wishlists & Sales Rise
STRATEGY
Campaign Types
Pre-Launch Campaigns
Build hype before your game even launches. Early campaign participants feel like insiders. Limited-time pre-launch challenges make your community feel valued.
"Your players become your marketers — before the game even ships."
- Wishlist Growth↑ Organic
- Community Size↑ Multiplied
- Social Buzz↑ Amplified
- Marketing Cost↓ Minimized
Post-Launch Campaigns
Keep the momentum going – and accelerate it. Post-launch campaigns amplify everything: more players, more engagement, more sales.
"Play 2+ hours to unlock bonus rewards" — strategically preventing Steam refund eligibility.
- Community GoalsCollective milestones
- Retention EngineOngoing challenges
- Viral Growth LoopFriend challenges
- Refund Prevention2hr+ playtime goals
MECHANICS
Challenge Types
Mix and match challenge types to build your perfect campaign
Individual Achievements
Personal milestone challenges for each campaign participant. Players earn rewards by hitting achievement targets at their own pace.
"Reach 5 achievements total"
Community Achievements
Everyone works together toward shared goals. Creates unity and a sense of collective purpose across the player base.
"Earn 1,000 achievements as a community"
Achievement Races
Competitive speed challenges targeting trophy hunters and completionists. First to finish wins exclusive rewards.
"Be one of the first 100 to earn all achievements"
Friend Challenges
The virality engine. Players recruit friends to own the game or complete achievements together. Each recruit brings more recruits.
"Have 3 friends also owning the game"
ADDITIONAL CHANNELS
Beyond Achievements
Additional challenge types that amplify every marketing channel
Watch Trailer
Drive YouTube views and boost the algorithm by requiring players to watch your launch trailer.
BOOSTS YT ALGORITHM
Invite Friends
Players invite 3+ friends to join the Achievo campaign, creating exponential organic reach.
VIRAL GROWTH LOOP
Join Discord
Build your community server by making Discord membership a challenge requirement.
GROWS COMMUNITY
Play 2+ Hours
Ensure meaningful engagement and strategically push players past Steam's refund window.
PREVENTS REFUNDS
Every challenge type serves a strategic marketing purpose — nothing is arbitrary.
INCENTIVES
Player Rewards
Real rewards that motivate real engagement
In-Game Codes
Items, currency or cosmetics delivered via redeemable codes
Wallpapers
Exclusive digital artwork and wallpapers for fans
Soundtracks
Game soundtracks and exclusive audio content
Concept Art
Behind-the-scenes development artwork and sketches
Name in Credits
Perfect for Early Access: Players immortalized in the full-release game
Dev Q&A Access
Exclusive sessions with developers for top contributors
Developers define their own rewards: From digital content to exclusive experiences. Low cost, high perceived value.
TARGET AUDIENCE
Who It's For
Segment 01
Indie Developers
- Small teams with limited marketing budgets
- Need affordable, high-impact tools
- Already building games on Steam
- Want measurable campaign ROI
Segment 02
Publishers
- Managing multiple game launches
- Looking for scalable marketing solutions
- Want measurable campaign ROI
Segment 03
Early Access Titles
- Already have a seed community and funding
- Need to retain and grow their player base
- Perfect for "Name in Credits" rewards
VALUE PROPOSITION
Why ACHIEVO
🚀
Multiplier Built-In
Every feature is designed to turn players into multipliers. Not just engagement, but growth.
⚡
Zero Friction Setup
Auto-generated pages from Steam data. No designers, developers or agencies needed.
🎯
Strategic Challenges
Every challenge type serves a marketing purpose: wishlists, retention, visibility, sales.
💰
Indie-Friendly Pricing
Built for studios that can't yet afford enterprise marketing tools. Maximum ROI at minimum cost.
🔗
Native Steam Integration
Direct Steam API connection. Achievements tracked automatically.
🎮
Gamer-First Experience
Players love it because they earn real rewards. Happy players share more and buy more.
The first platform purpose-built to turn Steam achievements into a marketing channel.
GET IN TOUCH
Join us on our journey as an exclusive Day-1-Partner! Accepting limited, free-of-charge demo projects!